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What Is Digital Marketing and Why It’s Essential for Business Growth In today’s fast-paced online world, digital marketing has become the backbone of every successful business. Whether you’re a startup or an established enterprise, your audience is online — searching, scrolling, and engaging with brands every single day. To stand out in this competitive space, you need more than just a website; you need a powerful digital marketing strategy that drives results. What Is Digital Marketing and Why It’s Essential for Business Growth​